News - Northern Ireland

As Digital DNA 2018 approaches on 19-20 June, there has been a lot happening for two local companies who participated in the 2017 event.

Commercial property consultants Lisney and Belfast-based digital agency The Tomorrow Lab have forged a close and productive relationship that kicked off informally on the networking floor at Digital DNA in 2017.

Last year, the all-Ireland property agent’s Belfast office became the first and only property company to take part in the annual Digital DNA event in St George’s Market, which brings together a range of industries to realise the potential of digital technology in their organisation and sector.

An informal discussion with The Tomorrow Lab at the event has led to a burgeoning partnership between the two companies; resulting in the The Tomorrow Lab providing a broad range of digital services to some of Lisney’s most significant clients, as well as developing a new website for Lisney’s Belfast-based commercial property business.

Chris Campbell, Marketing Manager at Lisney, said:

“Digital DNA provides a great platform for businesses to talk tech and connecting with a fellow exhibitor at the event has led to a solid commercial relationship the result of which will significantly improve our digital offering.

“At Lisney we strive to provide the best possible service to our clients and partners and  recognise our continual development of our online presence is key to achieving that.

“This collaboration is a perfect example Digital DNA succeeding at what it sets out to achieve, and we’re looking forward to progressing our this exciting partnership with the team at The Tomorrow Lab.

As the first property company to become involved with Digital DNA, we’re delighted with the outcomes since our attendance last year and can’t wait to attend the 2018 event again, where we’ll be taking an even more involved role in proceedings.”

Rick McKee of Commercial Director at The Tomorrow Lab, Chris Campbell, Marketing Manager at Lisney and Simon Bailie, Commercial Director at Digital DNA

Rick McKee, Commercial Director at The Tomorrow Lab, added:

“The Tomorrow Lab has been an avid supporter of Digital DNA from the start, and this relationship with Lisney and its partners is a very visible demonstration of the value that being part of the Digital DNA ecosystem can bring.  2017’s event was our first foray into a high-profile involvement at the event, and it has represented genuinely cracking value for us over the last 12 months.  Since then, specifically through Lisney and clients, we’ve been involved in some ground-breaking commercial property digital projects, with more great stuff underway – we’re delighted, and are looking forward to Digital DNA 2018 and the days ahead.

Simon Bailie, Commercial Director at Digital DNA, said:

“It’s fantastic to see the partnership between Lisney and The Tomorrow Lab develop.

“Since meeting at Digital DNA last year, their collaborative approach and enthusiasm has paid dividends for one another. It's another great example of how Digital DNA can bring people and businesses together.

It’s also great to see Lisney returning for a second year as a result this type of success.  Their more involved role in 2018, including our first PropTech studio session hosted by Lisney MD Declan Flynn, will hopefully be as successful as last year, if not more so.”

Digital DNA 2018 will take place in St George’s Market in Belfast on 19-20 June and will feature digital experts from international blue-chip organisations including Hubspot, Google, Allstate, Kainos and Convergys.

For further information, visit digitaldna.org.uk

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