Search Results

The Bray Head Hotel ,Strand Road, Bray, Co Wicklow

Development & Land Property (3,716.00 sqm)

Price €1,800,000


  • Prime Coastal Hotel Refurbishment and Development Opportunity
  • Situated on the Bray seafront with superb beach and sea views looking towards Bray Head, Dalkey and Killiney.
  • Close to DART and Train and the many amenities of Bray.
  • Purpose built and extended Victorian hotel mainly dating from the 1870s with a wonderful ambience and many architectural & period features.
  • 60 Bedrooms (48 en-suite) with Ballroom, Cocktail Lounge, Function Room/Bar with 7 day Publican’s Licence.
  • Extensively used by Ardmore & RTE for filming over the years.
  • Expired planning permission for a new hotel plus 33 apartments.
  • Suit continued hotel tourism and leisure uses or for further development, mixed-uses, nursing home/retirement home, subject to planning.


Bray is a centre of considerable regional importance and is the administrative, retail/commercial, educational and transportation hub of County Wicklow. The town is located 22 km south of Dublin and 15km of the M50. The town is easily accessed via the N11/M11, Dart, Dublin Bus and Bus Eireann Services. The property is located in a prominent position on Strand Road 1km from Bray DART Station. The property is also located close to a host of amenities, with the immediate surrounding area comprising mainly three storey buildings of both commercial and residential uses.

Full Description

The property comprises a four storey Victorian building of 3,716 sq.m. (40,000 sq.ft.) Gross Internal area which has been extended over the years and includes a substantial return building, on a site of approximately 0.45 hectares (1.1 Acres). The property is situated close to Bray Head and enjoys considerable prominence at the southern end of the promenade. The Bray Head is situated directly opposite the beach and many important commercial, hotel, guest house and business occupiers situated along the seafront. It also adjoins an important redevelopment site situated on the northern boundary of the property.

While the property continues to provide accommodation as an Inn this has been more recently imited to advance bookings and longer stay residents.

The property has 60 bedrooms, of which 48 are en-suite, and there are also off-corridor bathroom and toilet facilities. The property has the benefit of a 7 day Publican’s licence. The overall ambience and character of the property is present, with a 1960’s old world appearance mixed with late Victorian style décor, soft furnishings and carpets. The ground floor accommodation is particularly spacious with a Ballroom, Function Room/Bar, Cocktail Bar, Restaurant and Kitchen. Upstairs the rooms to the front of the property have exceptionally fine sea views with a number of the rooms enjoying bay windows and an excellent panorama looking northwards towards Dalkey and Killiney.

The property is ideally suited to future residential development for a wide range of possible uses to include hotel, tourism and leisure uses or for further development, nursing home/retirement home, subject to planning.

Town Planning

Land Use Zoning:

The land use zoning is objective ‘SF’ (Seafront Uses) under the Bray Town Development Plan 2011-2017. This is defined as: ‘To protect and enhance the character of the seafront area and to provide for mixed-use development including appropriate tourism, leisure and residential uses The seafront area shall be promoted as the primary tourist, recreational and leisure centre of the town. The façade of the property is currently contained on the Record of Protected Structures.

The permitted uses under this zoning objective are Bed and Breakfast, Commercial Recreation Buildings, Cultural Use, Guest House, Hotel, Night Club/ Discotheque, Open Space, Public House, Recreational Facility/ Sports Club, Public Services, Residential, Restaurant and Shops.

Planning Permission

The property, which is included on the Record of Protected Structures, has an expired planning permission (expired in 2016 - 05630170 11630024). This was for the part demolition of the existing Bray Head Hotel, part retaining the front (northeast) facade including existing mansard roof, chimneys and dormers, part retaining the side facades (southeast, northwest) and part retaining the rear facade (southwest corner), and for the construction of a hotel with 18 no. bedrooms including a restaurant/bar (area 246 sq.m) at ground floor level and for 33 no. apartments. Further details plans and planning permission are available on Timescale 


Best and Final Offers Invited. Latest date for the receipt of offers is 3pm Friday 25th November 2016. 



Freehold title and offered for sale with full vacant possession. The property has the benefit of a 7 day Publican’s licence.


Donal McAuliffe, Donal T McAuliffe and Co., 57 Merrion Square, Dublin 2.


Viewing Details

By special appointment with the sole selling agent, Lisney.


Contact Details

Address: St Stephen's Green House, Earlsfort Terrace, Dublin 2
Telephone: +353-1-638 2700 or you can also email us at

Lisney for themselves and the Vendor/Lessor whose Agents they are give notice that:

1. These particulars do not constitute any part of an offer or contract.

2. All statements contained in these particulars as to this property are made without responsibility on the part of the Agents or the Vendor/Lessor and none of the statements contained in these particulars as to this property are to be relied on as statements or representations of fact.

3. The particulars, various plans, photographs, dimensions, references to condition and permissions for use and occupation  are given in good faith and are believed to be correct but their accuracy is not guaranteed and any intending Purchasers or Tenants shall satisfy themselves by inspection or otherwise as to correctness of each of them. No omission, accidental error or misdescription shall be ground for a claim for compensation or for the rescission of the contract by either the Vendor/Lessor or the Purchaser/Tenant.

  4. Neither the Vendor/Lessor nor Lisney nor any person in their employment has any authority to make or give any representation or warranty whatever in relation to the property. 5. Prices are quoted exclusive of VAT (unless otherwise stated) and all negotiations are conducted on the basis that the Purchaser/Tenant shall be liable for any VAT arising on the transaction. PSRA No. 001848.